Senthil is a storyteller by heart and the spearhead of the creative firepower at VML India, the world’s largest creative company that’s powering the business of ideas and inspiring growth for several international brands and national market leaders, working with multilingual creative and digital teams including the young and the restless genz creative talent across the country.

 While most of Senthil’s work is rooted in India and Indian Culture, he has led several multinational Communication Campaigns for Nike, Levi’s, Pepsico, Nestle, Tata Steel and Wipro across the Asia Pacific region and served as the Global Creative Director of Unilever Radiant across 18 countries in the emerging markets of Africa, Asia Pacific and South America. Many of his campaigns have risen beyond successful marketing case studies to win Marketing Effectiveness Awards and become benchmarks in Marketing and Communication.

 THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. With over 300 Creative Awards, Senthil is the most awarded writer, creative director and storyteller in Indian advertising.

 Senthil has Written & Directed many of India’s celebrated commercials and Short Films, including the National Award Winning ‘A Salaam To Kalam’ biopic on the childhood of President Abdul Kalam for The Times Of India, the United Nations Documentary Feature on the world’s last indigenous tribes ‘Save Our Sentinels’ and the interactive film ‘Blink and They’re Gone’ for the Jimmy Nelson Foundation, #BleedBlue Nike Parallel Journeys and Nike Make Every Yard Count spots which feature in the Nike Global Hall of Fame and recognised as India’s most awarded films ever.